Experience the Passion & Rhythm of Carlos Vives

For the channel launch of the iconic artist, Carlos Vives, I was tasked with simply editing the video for social sizes and incorporating new channel art. Taking it one step further, I designed custom transitions, graphics, and a logo animation. Utilizing the key art as inspiration, custom graphics were drawn that highlight the motion and energy of the performance. After getting approval from the artist himself, these paid ads were promoted to all social platforms.