Let’s Play Campaign

For Disney’s 'Let’s Play' initiative, I led the motion execution, transforming a suite of iconic character assets into a high-energy anthem. The creative’s performance metrics outperformed in its social-first debut that Disney expanded the media buy to include CTV (Connected TV), requiring me to upscale the technical craft for broadcast-quality delivery. By harmonizing Disney’s legendary branding with dynamic motion, I created a high-fidelity experience that resonated with families across every screen.