I spearheaded the creative direction and motion design for a high-profile Halloween collaboration between SiriusXM’s Scream Radio and Reddit. After designing the flagship key art, I architected a comprehensive 360-degree campaign that translated a singular visual identity across social channels, digital banners, and web.
The campaign successfully bridged the gap between niche community content and large-scale commercial appeal through performance-optimized motion and design.
The campaign’s success culminated in a featured motion placement (OOH) on a Times Square billboard, and a Webby Award nomination spearheaded by the Reddit team.
Currently entered for Webby Award consideration by the Reddit creative team.
