Reddit × SiriusXM — Social / OOH
SiriusXM’s Scream Radio partnered with Reddit for a Halloween campaign built off r/NoSleep. I designed the key art, then extended that one identity into social motion, digital banners, and web.
The work had to feel like the community — niche, eerie, scroll-stopping — and still hold up as a national brand campaign.
The campaign ran through social and digital, landed as motion on a Times Square board, and was entered for a Webby by Reddit’s team.
The campaign’s success culminated in a featured motion placement (OOH) on a Times Square billboard, and a Webby Award nomination spearheaded by the Reddit team.
Currently entered for Webby Award consideration by the Reddit creative team.
