Fallon Holiday Hotline — Social Promo
Holiday Hotline let fans record a message and a song; selected clips ran on Holiday Seasoning Radio. My job was to get people to actually record.
I made hook-led video promos with Jimmy Fallon, plus social stills and email that walked the path: watch → tap → record → hear it on air.
This is social as a conversion tool, not just a brand film.
I also designed a conversion-focused email framework and social stills that simplified the user journey, resulting in a seamless 'record-to-radio' experience.
